Does it Twitch?!
Posted in Spotted on Oct 08, 2019
Eight years after its launch and Twitch got the new look (or should we say – sharpened look), featuring more vibrant colours, cleaner fonts and futuristic vibes.
Yahoo! in new clothes
Posted in Spotted on Sep 30, 2019
We can all agree Yahoo is not the most popular search engine and web portal these days — however, we can also agree it is one of the most iconic brands in the digital world. After the company switched ownership and now a part of Verizon Communications, it’s time for a fresh start and to generate buzz. This new identity for Yahoo! is the first redesign of the brand since it's big overhaul in 2013, and it seems like this is the right time for a makeover.
How to create a brand name: An 8-step guide
Posted in How to on Sep 20, 2019
The brand name is one of the most exciting and crucial elements of the brand identity. However, deciding what it’s going to be is often one of the hardest things startups face at their very beginning.
Getting it right will ensure it’s future-proof, but getting it wrong may mean you’ll overgrow it when your business reaches the next stage and this may mean a costly rebrand. Changing the name at later stages is always more complex and expensive to implement. You not only need to change your assets, but you also need to ensure your loyal customer base does not drop off due to a significant chan...