INAT Summit is a three-day conference dedicated to the Age of Digital Transformation and 4th Industrial Revolution. It explores the topics of digital disruption and IT industry careers.
We were tasked with creating the visual identity to their 2019 conference, building upon our previously created visual identity for the 2018 INAT summit. The brief called for exploring the progression of the digital age after one year had passed, so we decided to go with brighter colours signifying the fast pace at which the digital landscape is changing.
We kept the connection with the roots of the core visuals of the conference, maintaining the primary blue colour, while adding the secondary palette to keep the visuals fresh. The new graphical elements follow the overall brand aesthetics, but add a visual dynamics and inviting colours in line with this year’s visual identity paying on the topic of transformation.