Joy with a premium feel

What we did
  • Art Direction
  • Brand Strategy
  • Copywriting
  • Creative Direction
  • Naming & Verbal Identity
  • Packaging Design
  • Visual Identity

Injoi is a premium lubricant brand and a product completely new on the market.

Our client briefed us with creating a brand identity that is at the same time fun and has a premium look and feel.

Injoi is mainly intended for elderly people, and for those who are willing to spend more for pleasure and have a premium experience.

We created a fun, stylish and modern visual identity, that differs from the way products in the category are usually presented. The identity reflects the quality of the product, and creates a mystical and sophisticated impression.