Sightseeing like a local

What we did
  • Art Direction
  • Brand environment
  • Brand Strategy
  • Copywriting
  • Creative Direction
  • Graphic Design
  • Naming & Verbal Identity
  • UI Design
  • UX Design
  • Visual Identity
  • Website Development

Note (previously iBike) is an incoming tour agency based in Belgrade, Vienna and Budapest with a different vision for guided sightseeing tours.

They are aimed towards creating engaging and memorable experiences for their customers, as opposed to often very dry concepts of guided tours, with trained locals serving as friendly and enthusiastic guides, sharing their stories and historical information that can be easily remembered.

Their original service was a guided bike tour, but as their business grew the offer expanded to tours beyond biking, and they have arrived at the problem of a brand name that only works in a very narrow category. They needed a brand strategy that would help them enter new markets, paired with a visual identity to reflect the expanded offer.

We have developed a new name for them, inspired by the action of taking notes to remember a meaningful and significant information, to serve as a reminder or share with friends and family. The name helped put their whole offer under one umbrella brand. Along with the name, we created a visual identity inspired by handwritten messages, with free-drawn lines used to create recognizable visual brand assets.

The result is an ownable and modern brand with a human touch.