Vardo Restaurant is the new restaurant concept by the Caravan Group, a privately-held London-based coffee roaster and all-day restaurant chain. The new site is the sixth addition to their beautiful Caravan Restaurants family.

Situated in the heart of Duke of York Square, Vardo offers a relaxed, all day dining experience to London’s upmarket neighbourhood, Chelsea.

We were tasked with creating a new visual identity for the restaurant. The new concept is inspired by the ‘vardo’, a Romani wagon, symbolising nomadic life and living without boundaries.

The visual identity concept cascades down to every part of the restaurant collateral, using organic, recycled and sustainable materials, injected with a hint of circus elements. The result is a fun, relaxed, but modern and sophisticated experience, appreciated by Caravan’s loyal customers.