The Context
Doe Beauty is a direct-to-consumer brand that sells Korean-style silk eyelashes. The company was founded in 2018 by two friends, and it has since grown to become a popular brand among beauty enthusiasts. Wollson designed their new online store, bringing the new visual identity to life and an enhanced user experience.
The project required a unique design that could effectively communicate the brand's story while also being optimized to maximize conversions. Our team developed a website design that incorporated vibrant colors to create distinct moods as users navigate through the content, resulting in a visually appealing and engaging user experience.
