Loop Earplugs, a brand known for providing stylish, high-fidelity earplugs that offer both comfort and protection, sought to improve its homepage performance across various markets. This project focused on enhancing the user experience and engagement by integrating detailed product information, user-generated content, social proof elements, and optimized product displays. The updated design included interactive product cards, use case tags, and a streamlined product comparison feature, all tailored to guide users seamlessly through the purchasing process.