Hey Bloomi is an urban farm nursery revolutionizing access to specialty plants, offering unique, hard-to-find plants at fair prices. Following their rebranding, our goal was to develop a fresh brand identity that would elevate the company’s image and define its position in the market. The branding for Hey Bloomi showcases a vibrant and modern aesthetic, characterized by a striking green palette that brings energy to the brand. We combined serif and sans-serif fonts to create a dynamic and balanced visual language, blending tradition with modernity. This mix of typography enhances readability while adding a touch of sophistication to the overall design. The identity is sleek, minimalistic, and contemporary, focusing on clear structures and engaging visuals to connect with plant enthusiasts in a fresh and captivating way.